Question

Topic: Advertising/PR

Needed Your Views, Ideas!!

Posted by Anonymous on 10/9/2008 at 7:37 AM ET 125 Points
Hi,

I want to discuss how the name of an advertising firm be decided?

Its will not be dealing with TV-ads . Only for Corporates , etc.

Looking forward for interesting insights and even names.

Regards
Avi
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RESPONSES

  • Posted by babbsela on 10/9/2008 at 11:44 AM Accepted
    An advertising firm should follow the same rules for naming itself as any business. It should be unique, distinguishable from others in your industry, instantly identify who you are, and something you can build a strong brand around.

    To be more specific, we'll need more information from you about the business.
  • Posted on 10/13/2008 at 12:46 AM Accepted
    conventional business naming when out of the window after names Yahoo, Google were introduced. I suggest that you start with names that can be memorized easily and basing them on the target groups keep names funny, ambiguous or relevant.
  • Posted on 10/17/2008 at 5:48 AM Author
    Sorry for delay in response. Target market are Corporates - ads, product brochures, events etc.

    I was trying to help my friend , but now he has come up with few names .

    Will post as he finalises them to see whats your response

    Cheers
    Avi
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