Question

Topic: Advertising/PR

Cleaning Company Needs Your Professional Advise!

Posted by Anonymous on 10/14/2008 at 1:24 AM ET 250 Points
AllClean Services is a Texas based power washing and cleaning company in need of advise on our latest flyer/ yellow pages venture. I have been made aware that the YP ad and flyer both need a catchy, attention grabbing headline, general overview text about our service and a call to action. The overview is already complete, however I am having dificulty coming up with a catchy headline and call to action. I would be forever grateful for any help you might be able to give me regarding this type of advertising and point me in the right direction.

Best Regards,

Robert Reed
AllClean Services
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/14/2008 at 8:32 AM Accepted
    The headline should clearly focus on a main benefit to your client.

    Is your client commercial or residential?
    Do you power wash sidewalks and/or walls?
    A regular service or one-time?
    What makes your service better/different from your competitors'?
  • Posted by babbsela on 10/14/2008 at 3:32 PM Accepted
    Your headline needs to be a short synopsis of the content. What are you writing about?

    The call to action can be an invitation to save today, sign up online, call for details, etc. What do you want people to do, once they've read your ad?
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