Question

Topic: Advertising/PR

Avg Time Spent Per Advertising Medium

Posted by stacey on 125 Points
I'm trying to find clear cut numbers on the average amount of time consumers spend looking at different advertising mediums - internet, newspaper ad, flyers, tv, radio, etc.

I'm finding articles and dissertations on different pieces, and am looking for a more comprehensive resource.

The goal is to compare the amount of time consumers spend on our advertising vs. the other venues.

Thank you in advance for your help.

Stacey
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