Question

Topic: Advertising/PR

Marketing Education

Posted by Anonymous on 10/25/2008 at 8:12 PM ET 250 Points
I do PR for an educational program in Kentucky that teaches Televimmunications Systems Management. Any tips about marketing education as your product?
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  • Posted by darcy.moen on 11/2/2008 at 7:49 PM Accepted
    Should be the same as marketing any other goods or service, with the exception that you are tring to fit bums to desks. I think marketing education has more incommon with selling conferences and training sessions. You might want to look at how those industries promote themselves and adapt for your use.
  • Posted on 11/4/2008 at 8:06 PM Accepted
    You can include an inexpensive item with a mailer piece.

    For instance, a well designed flyer or postcard that explains your program and something tangible with a long shelf life like a wooden ruler with your logo imprinted on it. "How Do We Measure Up?" etc...I have access to thousands of such items that are inexpensive and can be mailed...

    Contact me directly if you'd like to brainstorm!
    [Email address deleted by staff]

    All best,
    Maria
    [URL deleted by staff]
  • Posted by DougM on 11/7/2008 at 10:17 AM Accepted
    I would think that a slick dvd would appeal to a telecom student.
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