Know-How Exchange : Advertising/PR

Everything I've heard about video podcasts is that the "man in the street" is the best approach to take. Don't try to look produced. In fact, look the opposite. For a great example, have a look at what Southwest Airlines has done. https://www.youtube.com/user/NutsAboutSouthwest

I think that there is a good online seminar somewhere on MarketingProfs that speaks to the importance of "keeping it real."

Ahhh... unfortunately from my experience, Video Podcasts are pretty tough. There are a lot of small details that make the overall process a pain. We constantly run into technical issues. I publish the https://HubSpot.tv video podcast. For an example, you can watch our latest episode or subcribe in iTunes.

My specific advice is:
1) Don't worry too much about background/green screen
2) Get some lighting (lights from Target or Walmart are ok, just make sure you are well lit)
3) Make the audio good - buy an external microphone
4) The most important factor is to have an energetic and fast paced show with some personality and passion

We both live stream HubSpot TV and also record it for publishing a video podcast. We use an HP 3MP streaming USB webcam for the live stream and a JVC HDD videocamera for the recording. For the live stream, any webcam will do, the key is to get at least 3mp (megapixels) of resolution for the streaming. Also, the live streaming adds a lot of complexity, and it is not required. But we have fun with it and enjoy doing a live show. For the videocamera for the recording, almost any one will do, there are tons of options in the $300-$400 range. Make sure the file format that the camera uses is directly compatible with your computer and the video editing software you will use. You don't want the extra step of comverting the file to another format. And make sure the camera has an external microphone jack. It will improve the audio a lot.

We just use the main room in our office for the studio, and it works well. You can spend a lot more for a room and sound-proofing, but you are probably better off investing in more videos than better equipment.

Good luck!