Question

Topic: Advertising/PR

Opinions/ Critiques Please!?

Posted by Anonymous on 10/30/2008 at 9:08 PM ET 125 Points
Hello,

It is my first week at a new company (a pharmacy) I have been hired as the go to girl responsible for Marketing, graphic design and web design (I am experienced in all three areas). I have been given the task of designing -from concept to completion- a 2 page spread for the Anti-aging medical news magazine for an issue associated with the A4M tradeshow- exhibitor listing guide.


https://www.mediafire.com/?sharekey=bf72975dbd1334f2d2db6fb9a8902bda

https://download80.mediafire.com/wxmtwyy3ntog/wmymom0yqbh/a4m2pgspreadad3.p...

The deadline is tomorrow and I would like to get as many opinions and as much critique as possible from third parties specifically trying to answer questions such as:

-What is the audiences eye drawn toward?

-Does the layout flow well?

-Does the concept of designing the ad like two separate full page ads with the twist of them being tied together by basically one design element?

-Is it obvious, subtle, too subtle etc that its one company's spread?

-Is the copy eloquent, pursuasive, and does it make sense?

-Can you basically tell what's being advertised? (though the target audience is medical professionals)

-The free Doctor's kit, being a big thing we'd like to market, is the blurb about it prominent enough?

-Unit Dose packets are a new thing- I've attempted to sort of create a simple, sub-brand that could develop from this first time advertising them. Is the part about them persuasive?

General opinions? Other critiques?

Thank you so so much in advance for help!!!
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RESPONSES

  • Posted by Mikee on 10/30/2008 at 9:40 PM Accepted
    I think I can tell what's being advertised. At first glance of the left side (green) the dose packs look like condoms from the packaging and the smiling couple (look like a couple from a Viagra ad). I don't know if that is the connotation, but that was my first impression without reading.

    On the png the white text is a little difficult to read on the light blue background. I would maybe shoot for more contrast between the text and the background. This will definitely make it easier to read, perhaps darken both the green and the blue a bit.

    Hope this helps,
    Mike
  • Posted by Jay Hamilton-Roth on 10/31/2008 at 10:27 AM Accepted
    The left ad should highlight that it's for hormones (capitalizing it isn't strong enough). I'm not sure how "Spread the word of hope/Deliver the evidence" is relevant.

    The right ad should lead with Mesotherapy, since that appears to be your target. I agree that the white text on blue background is harder to read (at least in the png).
  • Posted on 10/31/2008 at 10:40 AM Accepted
    It's hard to read, and I agree it does look like condoms. Not sure why Hormones is capitalized.

    Unit Dose Packets text would look better if it was justified (expand the kerning of unit dose so it aligns left/right with packets).

    Expand the world of hope...evidence... Hope for what? Evidence of what? It's not really clear. Presumably the packets are more convenient? Less chance of error? Easy to carry around?

    Not sure why the picture of the woman in her undies with the measuring tape. Is it for weight control???

    What are the problems associated with aging? What are the solutions you offer in custom compounding? How does that make a difference to your customers?
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