Know-How Exchange : Advertising/PR

Perhaps some of the new technology cars in the States, like the Chevrolet Volt or the plug in versions of the Hybrid cars.

Microsoft does it a lot with their new versions of their software and operating systems (though, interestingly, Apple does not announce their new products until they launch them, usually at one of their trade events).

I think the Kindle (Amazon) and other ebooks will become more popular.

New iPhones, iPods are always great.

Good Luck!

CVN

Dear Morshariff

The two “Products” you mentioned are most commonly found in so-called Internet or Web Marketing which is the latest way of shuffling other people’s money around in the hope that the participant will earn a fortune, just as the originator of the scam, sorry, scheme does.

It’s a more liner and flat form of MLM where the huge reach of the internet allows those who devise the schemes to attract thousands of idiots who, being greedy or foolish, are easily parted from their money.

The product sold is utterly incidental to making a profit and ranges from low-cost items through to the more usual e-books, training manuals, CD’s or the right to participate in wealth generating “conferences” I’ve even seen musical instruments being sold via this method. They can’t have been very successful as every business which I have seen with a real product sold by Mass Control flops within a few months.

The majority of participants (55% to 98%) can’t make any money out of these schemes because the maths of the model mandates against it. I actually sat in on several webinars and some seminars where one Guru managed to admit that his average customer only hung around for 3 months, which is kinda surprising when he was inviting them to become seriously rich over the coming year.

Sometimes these schemes attract conventional business people who have genuine products to sell, but as the means of selling and the Internet Marketing Model always indicate that they make their money not out of their margin on selling real things, but on getting other people to participate in selling them as well. The participants will rarely succeed if their primary objective is to shift their products at a profit. In fact it is often in the participant’s interest to sell their real product at no profit at all and to make money by offering “Internet Secrets” for their customers who can, in turn become seriously rich. It’s an endless chain of selling secrets to people who will in turn sell sales secrets to people who also want to sell sales secrets to------

A handful of originators of these schemes become seriously rich whilst their “Customers” don’t and with an element of desperation these self-same customers often find themselves serially stung by being enticed into buying new products, new courses on offer and up-sells of the same product in the form of training or CD’s or a webinar.

If your enquiry is a genuine attempt to size up the business opportunity which these terms usually offer, the best thing you can do is to simply chuck your money onto the fire as you can at least stay warm like that!

I’m not surprised that my colleagues have missed this as they tend to give short shift to MLM, pyramid selling and Get Rich Quick schemes. This is all of those in disguise.

Steve Alker
Xspirt