Know-How Exchange : Advertising/PR

This sounds a lot like a coursework, rather than a specific issue to solve.

Nokia is a truly giant global company and it basically adopts all the communication strategies you can think of, with little variations and localization strategies depending on the geographic region in which it operates. The specific communication mix also varies for the different operations it runs: newtorks, mobile devices, etc... Think of it as an actual application of 'think global, act local'.

Wish you best of luck,
Davide

You will have to do more research specific to Nokia in order to find out the answers you're looking for--more than rely on the information anyone on here will likely be able to provide (unless you are lucky enough to find someone on here that is very close Nokia marketing). I can; however, tell from having worked with major clients like IBM, Pepsi and Time Warner, that Nokia is using every single one of the tools that you mentioned above, plus others like promotional marketing, event marketing, and, of course the web. They likely have the largest single budget in the general advertising arena, followed by massive budgets for each of the areas.

I know this isn't much, but I hope that helps.