Question

Topic: Advertising/PR

How To Choose A Good Flyer Delivery Service?

Posted by Anonymous on 11/7/2008 at 4:10 PM ET 50 Points
I'm a marketing consultant working with a new restaurant opening soon. One of the advertising methods is a flyer to deliver to neighboring businesses within a mile of the restaurant with a great lunch special.

I've never used a flyer delivery service - the kind where people drop off flyers at the businesses or stick them in the mail box. How do I choose a good one (my main fear is that they won't deliver the flyers like they promise). I don't know any other colleagues who have used this service so am turning to you experts! Thanks in advance for your help.
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  • Posted on 11/7/2008 at 4:31 PM Accepted
    Jenny,
    You might want to try door-hangers instead - they are far more attractive, and can be designed in any format you desire. There's a company in San Antonio, TX that does this type of door-to-door delivery and are very good at it with high integrity.

    They deliver for a good amount of restaurants - from Olive Garden to TGFriday's - as well as, for large retailers such as Nordstrom's and HEB supermarkets, - service companies such as AT&T and Verizon and package goods manufacturers such as Kellogg's, etc.

    In fact, their proprietary GPS tracking system allows you to go online and confirm, in real time, that the material is being delivered within the geo-demographic target area you specify - down to the block-group level. The company will also prepare all the mapping for you prior to delivery. They deliver direct-to-door nationally and in Canada. I seem to recall that the minimum delivery was 10,000 households but you can talk to them and detemine if they're a good "fit" for your needs.

    The company name is ADS Direct Media; their telephone # is: 210.655.6613. I suggest you speak with either Aihn Godwin, Jim Schell or Rick Banfield. You can feel free to mention my name.

    Good luck with your new restaurant!!
    Mayrah Rocafort-Mercado


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