Question

Topic: Advertising/PR

Mdp On Designing Effective Tv Commercials

Posted by Anonymous on 11/11/2008 at 12:33 AM ET 250 Points
Hi,

I am trying to organize a Management Development Program on the topic - Designing Effective TV Commercials. The participants (Brand Managers/ Marketing Managers) would primarily be from the consumer goods industry.

Could anyone give me suggestions/ ideas what should be the content so that the takeaways from the program are actually considered valuable? I am already trying to invite someone from the ad industry as a speaker who would add value to the program.

I would appreciate if you also let me know how I can make the whole program an interesting and entertaining one at the same time.

Thanks

Ajeet
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/11/2008 at 9:05 AM Accepted
    Show (good and bad) commercials that you have case studies for. After showing the commercial, stop the video, and ask the audience their opinion of the commercial and the likely results from it (and why). Then show the case study. Repeat.

    Split the audience into groups, and give them each the same assignment, handing them a Flip Camera to film the commercial. Show the commercials at the end, and award prizes (if desired).
  • Posted by matthewmnex on 11/13/2008 at 7:52 PM Accepted
    Great ideas from Jay :) But I have to agree with Phil :)
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