Know-How Exchange : Student Questions

What about "Local peculiarities and Global branding in FMCG"

I believe in research on the marketing strategy of Western companies in the emerging economies (eg the BRIC countries). While there are many articles talking about the differences for each specific country, research could address their similarities, tackling questions such as
'when should multinational brands refocus from targeting the very rich (top 2%) to the emerging middle class and what does this imply for product, price, place and promotions?
'how should brands react when a financial crisis (which emerging economies go through every 5 years or so) cuts sales in half for a year?'

Hope this helps

There is a good resource containing many marketing dissertation topics - have a look, hopefully you can find something suitable there: https://www.ivoryresearch.com/marketing-dissertation-topics.php

Check out www.labbrand.com.

They have an interesting newsletter that tackles the importance of localizing your brand name in the different countries you operate in(in their case, china).

Best of luck,

Davide