Question

Topic: Advertising/PR

Does Trade Marketing Go Under Btl?

Posted by kourosh Tabandeh on 11/18/2008 at 11:14 AM ET 25 Points
Can we really put trade marketing under BTL in advertising?
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RESPONSES

  • Posted on 11/19/2008 at 2:16 AM Accepted
    For the relevant audience, that is to say the consumer, the difference is pretty inconsiderable. Therefore this remains a pure theoretical discussion, where Trade marketing is mainly allocate to BTL. regs
  • Posted by matthewmnex on 11/20/2008 at 8:57 PM Accepted
    I think it is an irrelevant discussion :)

    Just ask your accountant where they prefer to book the expenses. As far as your concerned, it is all marketing cost so just compute your ROI.

    We spent xx on markeiitng activities
    We got a return of xx

    :))


    Good luck.
  • Posted by kourosh Tabandeh on 11/23/2008 at 4:15 AM Author
    Strategically thinking these two are quite different from each other !

    My company provides BTL services as long as trade marketing services.

    As we say in trade marketing to reach consumer we focus on customers.

    Difference is the way that we approach end consumer !

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