Question

Topic: Advertising/PR

Marketing A Hotel

Posted by Anonymous on 11/19/2008 at 3:50 PM ET 250 Points
I recently been given two new projects in work to market hotels! are there any creative ideas out there to Market a hotel apart from competitions and editorial??
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/20/2008 at 8:41 AM Accepted
    Read books by Chip Conley (an owner of a chain of boutique hotels): "Marketing That Matters: 10 Practices to Profit Your Business and Change the World" and "The Rebel Rules: Daring to be Yourself in Business"/ Also: https://www.viamagazine.com/top_stories/articles/chipconley00.asp
  • Posted on 11/20/2008 at 1:34 PM Author
    aww thanks will do, appreciate it
  • Posted by MarketGoGo on 11/20/2008 at 4:27 PM Accepted
    1 - Social Media - make sure that you are responding to reviews in TripAdvisor and other similar sites.
    2 - Find yourself some online advertising networks that have experience with travel related products.
    3 - Buy ads on Google, Google, and more Google.
    4 - Look at Affiliate programs, but ensure you cover your bases on things like Brand Compliance, and ensure you only pay based on the Cost per Acquisition when a booking is completed and kept.
  • Posted on 11/24/2008 at 11:57 AM Author
    Thanks :)
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