Know-How Exchange : Advertising/PR

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Their feature packed and inexpensive system is made for small to medium ad agency in-house production. Don't reinvent the wheel.

Bob

I'd definitely ensure that you have a "tool-kit" put together so that your need to be creative is minimized. Then putting together an ad is simply a case of "adding the pieces together". (Simply should be in italics there.)

For example, maybe you might have your colours, fonts, sample calls-to-action, ad frame, pop-out devices, and so on. That will allow your in-house team to focus on reducing costs by quickly assembling any ad. Your agency might even help you do this if they see the writing on the wall, and want to both (a) get some additional revenue from you, and (b) set themselves up to continue working with you in the future.

If you find you need more than the assembly job will provide (e.g. seasonal ads, changing your look, etc.), then you can go back to your agency.