Question

Topic: Advertising/PR

Advertising Ideas For My Automotive Repair Busines

Posted by Anonymous on 11/29/2008 at 10:55 PM ET 125 Points
hello,
posting this ad, because i really need help on advertising ideas for my automotive business, as of right now our business flow has been word of mouth. looking to increase customer flow, not so much sales.

our budget is limited.

our shop is only been open since march of 2008, but previous owner was there for 33 years, so we have 33yrs behind us.
plus over 25yrs experience in the business.
one issue we have is there are 4other shops within a 4block radius of us.

our tagline is " Your Quality Dealership Alternative."

any suggestions or ideas would be greatly appreciated.
thanks in advance
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RESPONSES

  • Posted by michael on 11/29/2008 at 11:14 PM Accepted
    I don't care for the tagline, sorry. It seems you've set up a dealership as the standard. Whether or not that is the case is irrelevant.

    How much does is REALLY cost to hook up the computer? Can you offer that for free?

    Michael
  • Posted on 11/30/2008 at 12:09 AM Accepted
    More than advertising, if your budget is limited, you should engage in PR.

    What you need to do, more than brand-building and call-to-action through advertising, is to bring people in and illustrate them what a good augmented, smooth and friendly service you can provide, along with the basics the other competitors do.

    Open-days for test -driving are excellent ideas that allow you to do this. You can do a prize draw at the town festival (or any other trade show for that matter), cosponsored by the carmaker.

    Generate buzz rather than investing money in advertising!

    Good lick,
    Davide Pasini
  • Posted by Jay Hamilton-Roth on 11/30/2008 at 8:34 AM Accepted
    How about (free) classes in simple car care tips - how to change a headlight, replace a fuse, check tire's tread wear, change a tire, putting on chains (depending on where you're located), etc?
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