Question

Topic: Advertising/PR

Regional Motorsports Marketing

Posted by Anonymous on 12/2/2008 at 10:42 AM ET 250 Points
I am seeking help in obtaining sponsorship for my local/regional motorsports team in Central PA. The few people I have spoken with have been either way too expensive, or don't work with "smaller" race teams. I field a very competitive team. We do our very best to appear as professional as possible, with the funding we have. We go out of our way to do everything we can for our current sponsors. These sponsors are very loyal, but just cannot get us to where we want to be, without more funding. I am looking for help to secure sponsorship that will allow us to compete at a higher level and to race more often. Can anyone give me any ideas of which way to turn, to establish a relationship with an individual/firm that will be interested in this opportunity. Thank you very much in advance for your help and suggestions. Thank you
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RESPONSES

  • Posted by CarolBlaha on 12/2/2008 at 10:57 AM Accepted
    You will have to go thru tens of "no's" to get to yes. There are so many competing with sponsorship dollars today. The "no's you have been getting are stalls vs real objections. It is up to you to convince the prospect why working with a smaller team is to their advantage. Why its not expensive to sponsor you and what you will give the sponsor.

    You know you must build a relationship. It won't take one call to do that. Its a relationship like the ones you have built with your spouse/partner. Sit with your team and brainstorm a group of prospects. Assign a few to each member, you'll find someone knows someone. Find a "champion" who'll take it thru and out of the normal channels. And you'll get there. You may want to sell multiple smaller sponsors (since this is your first) vs one larger one. Treat the sponsors you get like gold and they'll stay with you.
  • Posted by CarolBlaha on 12/13/2008 at 7:12 PM Member
    Randall is right. If there were two things I'd change on this site:

    1st, people complain about the questions-- my peeve is when posters (experts) say "I dont' know anything about this but here is my 2cents). That is Bs, if you don't know, don't post.

    2nd, is abandoned posts. I realize that is for a variety of reasons. But geez, All we work for is points. It is plain rude not to provide thanks.
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