Know-How Exchange : Student Questions

Certainly you can find a three paragraph definition of global marketing using online dictionaries and Google and so forth.

But it is impossible to explain how it works in two or three paragraphs. Marketing tactics will vary by region and by industry and by product and by target market, to name just a few variables.

My questions were asking you for your personal opinion of what global marketing means to you and to see if you could provide real examples that you have seen lately that portray global marketing...I was going towards the advantages and disadvantages of global marketing, what do you think like for example when different campaigns are launched to promote IBM and Dove in different countries....I know like in some countries girls aren't allow to show their hair, so the company will struggle to advertise dove shampoo to this country since showing hair isn't allow, however, US companies show how attractive is to have long hair and how to keep a healthy hair by marketing shampoo products that maintains hair healthy. If you know of strategies that companies use in different countries that would be helpful for me...

OK, I hear you...you want to know our thoughts and opinions. But what about your opinion and thoughts? Do you have any? You and frame the question well enough. Can you put together your opinions - specifically based on the theoretical information and contemporary thinking. What are the theoretical points and the contemporary thinking? Is it right? Is it wrong? Why?

For your assignment, our opinions are worth little unless we give you a basis as above.

As Dave requests...You first! Share with us and we'll share with you!

Wayde