Question

Topic: Advertising/PR

72 Hr Sale

Posted by Anonymous on 12/15/2008 at 2:08 PM ET 50 Points
Hi all I have a client that is having a 72hr Shopping Marathon...where as the store does not close for the 72hrs ...I'd like to come up with some fun and really great ideas,
Any ideas?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 12/15/2008 at 2:18 PM Accepted
    How about:

    72 of the best things to buy at the store;

    72 fun ways to enjoy the shopping experience at various hours at the store.

    Pitch the story to business reporters about how the store will manage staffing during the 72-hour blitz. Invite them to witness the goofiness in the middle of the night after staff has been working x-amount of hours.

    Another business story is how the owner believes that this event will help his/her bottom line.

    Good luck!
  • Posted on 12/15/2008 at 5:17 PM Accepted
    Possibly some "dutch auction" items that reduce in price every hour. Maybe a discount if somebody comes into the store in their PJs. Special giveaways during the really odd hours. Maybe a radio remote in the middle of the night. Special deals to shoppers dressed as Santa or elves. See if the local service clubs would do breakfasts each morning for a donation to a charity.

    Good Luck and Merry Christmas!

    CVN
  • Posted by Jay Hamilton-Roth on 12/16/2008 at 9:06 AM Accepted
    ...Where The Sales Never Sleep
    On Your Mark. Get Ready. Save!
    Run A Marathon In Your Pajamas

  • Posted on 12/23/2008 at 10:48 AM Accepted
    Have a scavenger hunt to enter a drawing to win something. Have hourly raffle prizes or discount coupons.
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