Question

Topic: Advertising/PR

Catalog Page Cost To Advertisers

Posted by Anonymous on 12/19/2008 at 9:58 AM ET 25 Points
What would be a realistic figure to charge a company for one page in a quality home and garden catalog that went out to 100,000 people?

Are there any resouces that list catalogs and their insertion rates? Is there a $$ figure rule of thumb per delivered catalog? Is 5 cents per a fair figure... or 5k per page?

Tks.


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RESPONSES

  • Posted on 12/19/2008 at 4:15 PM Author
    Thanks. What I am hoping to find is that 'what the market will bear' figure on an average.
  • Posted on 12/22/2008 at 12:31 PM Accepted
    I do not think there is such a figure. It's not that common of a practice.

    Personally I would take your costs and add 50%. If you sell it right away, you know you may be a little under priced, If you can't sell it, you lower the price until you can. Then you will have what the market will bear.
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