Question

Topic: Advertising/PR

Pitching Media Outlets

Posted by Anonymous on 12/20/2008 at 10:15 AM ET 250 Points
What kind of angles should you take on pitching media outlets if you are doing PR for yourself?
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  • Posted on 12/20/2008 at 10:23 PM Accepted
    I'd familiarize myself with the publications that are read most frequently by my target audience and approach each one with an angle that fits with their primary focus and tone.

    The most successful PR campaigns are based on an up-front understanding of both the reading habits of the target audience and the publication's distinctive personality. If possible, get to know the editors/reporters for key publications. They'll give you some good suggestions if you can get their attention and give them useful copy that isn't blatantly commercial.
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