Question

Topic: Strategy

Loyalty Program Implementation ,how To Approach?

Posted by Anonymous on 8/10/2004 at 10:34 AM ET 125 Points
Would like to understant which approach to use masive or moderate with a phased implementation explain why???
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RESPONSES

  • Posted by Blaine Wilkerson on 8/10/2004 at 10:37 AM Accepted
    I think you should check out www.mypoints.com. They are rated as one of the best loyalty programs available.

    They combine special offers...good ones. like gift cards to popular stores, etc in exchange for you to participate in surveys for these companies. The more you participate, the more "points" you earn, and therefore the more rewards you qualify for.

    I hopre this helps!
  • Posted by jcmedinave on 8/13/2004 at 10:33 AM Accepted
    If you believe in loyalty like a way to serve, produce and succeed, then you won't need a special date to launch or implement your loyalty program, instead you will need a permanent program, where the whole organization work everyday to increase the customer knowledge, listen, serve, and improve. Everybody need to be convinced, demonstrated it in little and big decisions, metric your actions and customer experiences, view your customers like partners, honestly communication, and Perfomance recognition.

    Bye,

    Juan Carlos
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