Question

Topic: Website Critique

Need Feedback For My E-commerce Website

Posted by rrouleau on 1/1/2009 at 8:23 PM ET 125 Points
Happy 2009 all! Greetings from Dallas, Texas. I'm in need of two things.

1. I'm looking to have a new site built. For the last ten years, my friend(a developer) has custom built and maintained my site but he's getting too busy so I'm in need of a referral for someone who can build/implement a full-featured e-commerce site. I don't want to spend a fortune but still want a robust site with many options for promotions, analytics, SEO, content management (for my managing my skin care articles and media press) as well as a shopping cart. Z Node, as an example, has a great program with all of the features I am looking for. https://www.znode.com/. I prefer to have an "out of the box" solution vs. the expense of having it custom built.

I'm wanting a very professional and savvy company or individual who "gets it." Some website programs are very cheesy and not very professional, as well as very limiting as to what they can do. I'm located in Dallas, but certainly can work with someone outside of Texas, but the NE states tend to charge a lot more than the south or midwest.

2. I'm planning on optimizing my site (SEO) and in addition, want to give it more of a marketing punch to increase sales when customers are purchasing (and/or browsing) on it, so would love to get some feedback on what could be improved on my site to increase or encourage sales. And please critique the design, too. www.reneerouleau.com And yes, that's me in the first flash promo! :)

Thanks!! Renee
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RESPONSES

  • Posted by Mikee on 1/2/2009 at 9:36 AM Accepted
    Renee,

    There are many things you could do to the current site that will help with SEO.

    You can run a free report at www.website.grader.com

    One example is that all of your pages have the same page title. This is fairly easy to change and will help search engines rank you higher.

    Have you considered starting a blog that shares skin care tips? This is a great way to get your site ranked higher. Search engines index blogs pretty well. Other bloggers often times will pick up this material and link back to your site.

    It is very important to get links to your site. This is probably one of the biggest things you can do to improve your search ranking.

    Hope this helps,
    Mike
  • Posted by rrouleau on 1/2/2009 at 10:43 AM Author
    Thanks all.
    I'm specifically looking for a recommendation for a back end site based on my specifics above.

    And secondly, would like someone to critique my site and give specifics to increase sales while someone is already on my site.

    I'm all set with the blog and SEO, those will be implemented when I get a new site. So I'm not asking for how to get traffic to the site, but specifically ideas for how to increase or encourage more sales once people are on the site. I know more graphics are needed.
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