Question

Topic: Advertising/PR

No Money For Advertising

Posted by Anonymous on 1/4/2009 at 9:44 PM ET 250 Points
I work for an industrial distributor that sells maintenance supplies to the oem industry. My company has created a new marketing communications department and would like to increase brand awareness. We are not allotted any money for advertising but are encouraged to get out name out there as much as possible. I was trying to think of some guerilla marketing tecniques but am having trouble thinking if anything that would be effective given a zero dollar budget. Any thoughts?
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RESPONSES

  • Posted on 1/6/2009 at 12:56 PM Member
    Try "inbound marketing" - its very low cost or no cost and very effective.

    - Article about inbound marketing

    - Webinar about inbound marketing
  • Posted by CarolBlaha on 1/6/2009 at 7:51 PM Member
    Sorry you closed this so early. I am a certified guerrila marketing coach, and yes, they work. I specialize in little or no cost methods.

    Sell Well and Prosper
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