Question

Topic: Strategy

Post-design, Post-copy: Now What?

Posted by Anonymous on 1/15/2009 at 3:11 PM ET 250 Points
My business is visioning, messaging, writing. I'm consumed lately with guilt: great design, great writing only go so far.

I state the obvious for a reason: I am not a marketing strategist. To all of you experts, what are the methods that increase the probability of revenue results?

One writer and one designer humbly thank you!
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  • Posted by Frank Hurtte on 1/15/2009 at 5:30 PM Member
    While Phil makes a point, I believe most folks lack the skills to drive the business over the hump. A marketing message will get you leads. And, if we are talking a consumer product, a message might get you brand recognition and customers. But, in your business and my business - its old fashioned one-on-one sales work that makes the world go round.

    There are a number of good ways to get started with this. I know where you are and would be willing to chat for a few moments if you would like. Contact me via my profile.
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