Know-How Exchange : Advertising/PR

Hi BlueFish

Read "Ogilvy on Advertising" by David Ogilvy and 3 book Brand Series by David A Aaker

cheers!

I probably don't need to tell you that Ad Age is THE magazine that you need to read. I like the content on this site as well as CRM Guru. Also, get all of Seth Godin's books. Take a look at this question and the answers: https://www.marketingprofs.com/ea/qst_question.asp?qstID=2217

For your creative briefs, it's kind of difficult to give you an indication of a template. If you're working with a new client, you're going to want to include information on the Industry (competitive environment, examples), the company, the brand, and any collateral that you have of that brand. Once you've been working with the client, your creative brief will be focused on the deliverables and any change or shift in strategy. As J McKay wrote, your best bet is this: make sure your creative director is your new best friend!

Bluefish,

This works.

I do have the one below and it is one of the best resources by one of the marketing worlds most studied and highly recommended ad men ever. Claude Hopkins is awesome!

THE BREAKFAST OF CHAMPIONS (To keep your advertising department bulked up)

KHE #1 on line services of choice. (This is what the KHE experts feed off of) If you don't believe me you can click here to find out the online services other KHE experts including myself feed off of https://www.marketingprofs.com/ea/qst_question.asp?qstID=2217


MY #1 MARKETING GURU of all times.
www.ClaudeHopkinsAdvertising.com


MY #1 SECRET RESOURCE:
I rarely ever give this out and as a matter of fact this is the first time I'm making it public knowledge. I have gotten more education about advertising from this one resource than any other online website resource I have and I have a lot of information I read as you can reference above.

Also for free your advertising team can tap into a wealth of on-line marketing concepts and nuggets. Fill out the survey and you can tap into some of the oldest marketing advertisement campaigns ever initiated by some of the historians of advertisement.

www.hardtofindseminars.com

Try it you'll like it. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)