Question

Topic: Advertising/PR

Urgent Company Launch Ideas Please!

Posted by Anonymous on 2/5/2009 at 9:44 AM ET 250 Points
hey everyone

i need some urgent help with our company launch and i'm running out of time here. i really want something fresh if possible, but seem to be hitting a wall.
our company specialises in HR, Recruitment & Health & Safety consulting.

anybody out there who can help?

thanks Ru
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RESPONSES

  • Posted by Bill Schick on 2/5/2009 at 9:46 AM Accepted
    What are you looking for? A theme? Materials? Ways to generate traffic?
  • Posted by Peter (henna gaijin) on 2/5/2009 at 1:25 PM Accepted
    You really should be doing everything you can afford to do. Direct mail, press releases, events, etc. But being you are so new to this market, you may find the best results with direct sales efforts more so than marketing efforts.
  • Posted by Mandy Vavrinak on 2/5/2009 at 4:48 PM Accepted
    Do you want to reach businesses (those who need to hire the people you'll represent) or potential workers (those whom you'll be sending to the business who contract with you for employees) or both?

    You may want to consider two different events to reach two difference markets, depending on how your business is organized/what services you offer.

    --
    Mandy Vavrinak
    Crossroads Communications
    [phone number removed by staff]
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