Question
Topic: Advertising/PR
Advertising Data Protection
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Our company has been asked to produce a small 24 page mini mag for an event thats coming up this year. Lets hypethetically and use an example case rather than the real thing to protect the company etc. Lets say its a mini travel mag specialising covering South America for an official event in the UK. We have sourced over 1000 contacts from the web, magazine and searching through exhibitions etc. The company who took us on (without payment - only through advertising revenue) also work with the official magazine on South America. We worked independently from this mag and directly with the South America company. Someof the advertisers that advertised in the magazine were approached as well as others sourced from all the other areas. I contacted the company and got the contact name and email and sent a proposal, building up our database of contacts. The official magazine are now complaining and want the entire amount of advertising revenue from the 2 companies that they feel we took from their mag. Any advice on this as we felt there were no data protection right issues as we approached it and sourced our own contacts from a commercial point of view.
Many thanks
Gordon