Know-How Exchange : Advertising/PR

Start by creating a marketing strategy. Identify the groups of people most likely to be interested in the book, and choose the best ways to have your message in front of them. It could be simply to identify editors of magazines and send them your book for review, find people interested in interviewing you for their TV/radio/Internet show, etc. If you haven't written a press release, consider this as well - it's one source for sources for articles. But be warned - there's a huge number of people who are asking for (free) PR. If you want to ensure your message to be seen, you'll also need to spend some $ advertising (pay-per-click, etc.).

Since I don't know your book's general topic or your background as a subject matter expert (or if it's fiction or non-fiction), etc... I'm just going to share my immediate thoughts/ideas with you: These days, social media sites are a great channel for promotion of every kind. Blogging is a great way to gain some credibility - and a following (I personally use Typepad). Facebook is also very powerful when used properly. Twitter is a way to give your "followers" an inside look at your day to day goings-on.

For a blog: post your thoughts, opinions, questions to spark ongoing conversations, all related to your book's topic.

For Facebook: create a Facebook space for yourself, your book, or start a Facebook group on the subject matter.

For Twitter: the key here is frequent posts throughout each day.

You could focus your writing/posting on the process of publishing your first book; or on the subject matter itself; or on the process of getting your book into publisher's hands. Talk about your experiences as they relate to the actual writing, publishing and promotion of your book - sort of an organic how-to guide for first time authors. Talk about your expertise on the subject matter (if appropriate) - start online conversations and relationships with your potential readers.

Regardless of the mix you choose, TELL EVERYONE, INVITE EVERYONE, PROMOTE IT EVERYWHERE.

MarketingProfs.com has some great articles and online seminars specifically focused on using social media for business purposes. I highly recommend that you read/watch their offerings.

Good luck!

Get a copy of John Kremer's book: 1,001 Ways To Market Your Book (https://www.amazon.com/exec/obidos/ASIN/091241149X/potchipdiff-20)

It's all in there.