Question

Topic: Advertising/PR

What % Should Be Marketing Budget Of Real Estate?

Posted by Anonymous on 2/9/2009 at 4:47 AM ET 250 Points
WHAT % SHOULD BE MARKETING BUDGET OF A REAL ESTATE COPANY IN INDIA?
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  • Posted by Bill Schick on 2/9/2009 at 8:27 AM Accepted
    Normally a marketing budget is 11 - 12% of sales. With real estate, all you do is marketing, so it should be dramatically higher... 20%+
  • Posted on 2/10/2009 at 9:56 AM Accepted
    It really depends on the size of the real estate project. If you are able to elaborate a little more about the project details, I maybe be able to help you with that information. My expertise are marketing multifamily and mixed-use developments. You are welcomed to email me at [Email address deleted by staff]. Good luck on your venture!
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