Topic: Student Questions

Cultural Meanings

Posted by Anonymous on 250 Points
I need some help in answering the following question...

What is the role of marketing strategies in creating and maintaining (or modifying) cultural meanings?


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  • Posted by Deremiah *CPE on Member

    Welcome aboard KHE!! What is the demographic scope of the cultural group you are trying to key in to? Could you please be so kind as to give us a little more background surrounding why this particular question has come up in your life today? Cultural meanings cover a broad category and if you can explain a little about what you do or how this pertains to your work or school it would make it easier for us to answer your question and more meaningful to everyone involved. Thanks for joining us Aleerak. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Deremiah *CPE on Accepted

    there are probably a few other KHE Experts who have a lot more extensive background than I do on this subject so please keep the question open in order to allow them to chime in.

    I believe good marketing that is very effective does "create cultural meaning" in and of itself but a company who is aware of it's target market and what it' product can do for it's customer will begin to almost indirectly create a cultural meaning if there is no plan in place by marketing from the beginning. I believe that great marketing draws cultural meaning out of and also sets the frame work right up front for creating a distinct cultural meaning. I think in the beginning no one knows exactly how all the individual elements that human intervention will bring to the cultural meaning of an organization or it's product will play out...or even how the human spirit will draw an avenue out of the experience that was not even thought of by a great marketing program. But a great marketing program can create cultural meaning if there is not one present but it could be subject to change due to human intervention. Is there anything else I can do for you? Has this helped?

    Your Servant, Deremiah, *CPE, (Customer Passion Evangelist)
  • Posted by Blaine Wilkerson on Member
    Deremiah nailed it. If you choose to award pionts, please given them to him. It couldn't have been said any better.
  • Posted on Member
    hello,.,.i am mehflor ledesma,.,.,a student in the Course of Business Management.,.,.I want to ask what is the meaning of Cultural Meanings in Products.,.,.,. tanx.,,,,
  • Posted on Member
    i really need all of your opinions and idea.,.,.,.,.

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