Question

Topic: Advertising/PR

Bbq & Fiddlers Fest In Texas

Posted by Anonymous on 2/14/2009 at 4:11 PM ET 250 Points
This is a 2nd annual but 1st time events are combined. I'd appreciate any ideas from activities to marketing. The biggest challenges I see is getting coordinators to see past a small town event for locals - which it is being held in a small town in central Texas. Texans will appreciate the nature of this festival if they here about it I think. The budget is shoestring & proceeds not set aside for next year will benefit the local children's advocacy center.

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 2/15/2009 at 8:41 AM Accepted
    If you're trying to grow the perception of the event, you may need to invite some "names" to your event (either pay for appearance or a contest with a purse sufficient to be a draw). If you have a small budget, then consider appealing to the "names" for appearances. If you know people's touring schedules, even better. Also, can you team up with a larger event (in East/West Texas) that's a different time of year and have your event help to grow the event (in time) for a good cause?
  • Posted by CarolBlaha on 2/15/2009 at 7:36 PM Accepted
    If I remember right, the first chili cookoff started in a small texas town, working its way to national recognition at its height. They created their spokesperson, Ormly Gumfudgin. The events gained great sponsorship (I chaired one cookoff). This is clearly an event that would attract sponsorship dollars-- especially in a small town. Look to model after smaller, but well known events-- like Hatch's chilis celebrating in NM that draws nationwide to combat the naysayers. You have plenty of precedent. Those who are saying "its a small town" are just stalling, those aren't real ojbections-- again, you have plenty of precedents
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)