Question

Topic: Advertising/PR

Pay Per Sale Programs

Posted by Anonymous on 2/19/2009 at 8:32 PM ET 25 Points
Do cable and network television broadcasters ever accept a proposal in which they (and the air time buyer, I presume) are paid a "higher fee" as a commission for actual sales. If so, I imagine they use the 30-60 second ad during slots they have not sold. Can anyone shed some light on this question?
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RESPONSES

  • Posted on 2/19/2009 at 10:06 PM Accepted
    Remnant space is always available to buy, but it usually gets offered to the best customers first. Then to the people that pester them a lot.

    I do not know of any stations that will do a per-sale deal. If anyone can give contact info for stations that do this, I would also like to see them listed here.
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