Question

Topic: Advertising/PR

Reaching Decision Makers

Posted by larry.sebbens on 3/17/2009 at 3:22 PM ET 25 Points
We are marketing our 401k product to small to mid-size businesses. Decision makers usually Director of HR or CFO. Other than local human resources association and CFO Magazine, any other potential sources to reach that target audience?
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RESPONSES

  • Posted by michael on 3/17/2009 at 5:27 PM Member
    Larry,

    I would stick with direct mail on this one. Why join the crowded space?

    Michael
  • Posted on 3/17/2009 at 11:04 PM Member
    Stephanie presents some good idea's, I would focus on getting them to come to you- more than you going to them. These are typiclly individuals that have confidence in their resourcefulness- and ability to make sound decisions-- present the info in a number of places- and let all roads lead to you!
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