Student Questions - analysis of the consumer buying process from Anonymous: MarketingProfs Question 2814

Topic: Student Questions

Analysis Of The Consumer Buying Process

Posted by Anonymous on 8/17/2004 at 10:51 PM ET 250 Points

how does a marketer analyse consumer buying process to sell a product(cadbury's)/ service (emirates airlines) and use the same effectively?

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Posted by Peter (henna gaijin) on 8/18/2004 at 2:32 PM Accepted

Here is a good article which talks about the steps (need evaluation, information gathering, evaluation, purchase, cognitive evaluation), and gives an example (choosing what University to go to).

Cadbury's would probably invovle someone going through the steps pretty quickly, because this is a low risk decision and likely repeated often.

Emirates would likely take a bit longer, as it is less likely a repeated process and has more risk (higher price for the service).
Posted by Peter (henna gaijin) on 8/18/2004 at 4:28 PM Accepted

Ok, I guess it would helpo if I included the link to the article I talked about in my response above...

https://www.swlearning.com/marketing/gitm/gitm4e05-02.html

Sorry about leaving it out. Brain fart, I guess.
Posted by SRyan ;] on 8/18/2004 at 10:01 PM Member

Peter, that would be brain constipation, I think.