Question

Topic: Website Critique

Contructive Praise Please

Posted by bob on 3/21/2009 at 6:35 PM ET 250 Points
This is how far we have got and I'd appreciate comments and ideas going forward.

www.welovebookkeeping.co.uk
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/21/2009 at 7:10 PM Accepted
    A couple of quick thoughts:
    * Who is your ideal customer? Identify them on your home page.
    * The more information you request for opt-in, the fewer the # of people that will opt-in. For example, do you really need a phone number?
    * Instead of focusing on fear ("Scared your business will go downhill...") focus on the positive ("Want your business to flourish in a recession?")
    * Website grader gives you a score of 48 / 100 (https://website.grader.com/wsgid/2647817/default.aspx)
    * You graphics a simple and clean (a good thing). Clever logo.
  • Posted by tmtossy on 3/22/2009 at 6:55 AM Member
    Your website looks very nice, and I can find what I looked for easily. Hopefully only you can put option for visual impaired people.

    Thanks
  • Posted by telemoxie on 3/22/2009 at 12:29 PM Accepted
    I found a site very clean and very easy to navigate. One thing I would've liked to have seen what a better page with testimonials or references or something.
  • Posted on 3/22/2009 at 4:24 PM Moderator
    Nice job for overall look and feel. Copy is good. Have not considered search engine friendliness or technical issues.
  • Posted by Tracey on 3/23/2009 at 1:51 AM Accepted
    The others have great feedback and I just have one minor thing to add -- I would stick to one font size for the paragraph copy on the homepage, and one kind of spacing. Looks like some of it is single-spaced and some is 1 1/2-spaced (viewing on Firefox).

    Also, I think the newsletter offer needs to be more compelling. What kind of really valuable information do they get in the newsletter? Why would they want to subscribe?
  • Posted by Bill Schick on 3/23/2009 at 10:30 PM Member
    Nice work. I think you can make two improvements. One, you don't need a home button. It's SOP to link the logo home these days. Two, do something with the nav. It feels weak compared to the rest of the site. There's huge opportunity there, and it really feels disconnected. Also there should be some user feedback on those links... a rollover or something...
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