Question

Topic: Advertising/PR

Flagship Store Opening Event

Posted by Anonymous on 3/22/2009 at 3:55 AM ET 125 Points
Hi Everyone,

My client is about to open a brand new flagship store of a new product(with conjunction of a local partner). I am afraid i cannot give out more details about the product but lets assume its a luxury wristwatch for the sake of an idea. The new store will be the biggest in the entire region. Only a max of 100 pax will be invited for the opening ceremoney (mostly VIPs). Event will take place inside the mall at the store itself. Some decent light entertainment is also required like pianist etc. Branding, hostess, F&B, AV etc. is also part of it which i can handle.

I've done so many events but not of this type which is why i cant come up with any solid ideas to sell for the client. Budget is TBC...

Thanks in advance
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RESPONSES

  • Posted on 3/22/2009 at 9:26 PM Accepted
    TBC? What's that?

    It sounds like most of the bases are covered. What is it you're asking us to suggest? Isn't the opening ceremony the "event?" Or are you looking for some kind of follow-up event?

    What are you trying to accomplish with the other event (besides the grand opening ceremony)?

    Sorry to be so dense, but it's hard to figure out what you're looking for. (And I've never heard of TBC.) What country/region?
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