Question

Topic: Advertising/PR

How To Make Good Impression On External Event?

Posted by Anonymous on 3/23/2009 at 9:52 AM ET 250 Points
Hi All,

We are going to take part in an annual meeting of an organization we are a member of.

The main presentation during the meeting will be run by our competitor (medical/healthcare company)

We have no chance to make presentation, but we can speak to people face to face -

Question: Any ideas what to do to make better impression than our competitor, to attract our customers

target group on meeting: executives / directors of private own clinics and hospitals - around 100-150 people

kind regards,
Alex
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RESPONSES

  • Posted by CarolBlaha on 3/23/2009 at 10:48 AM Accepted
    This is a very positive situation. Even though your competitor is presenting-- remember they are driving interest for the entire industry. And everyone there is there to learn about your industry. They are giving an infomercial for you! You are in a much better position than if the presentation was on life insurance-- and you are selling office chairs.

    Be professional. Do not do anything to draw attention to yourself that would "cheapen" the competitors presentation. It will cheapen you. Do not put down the competition, it will insult those who came to hear him talk. Network, network, talk to people, ask questions, pass out cards, collect cards-- follow up. People will ask what biz you are in-- you can say, "this business" and point to the speaker. You aren't presenting, but you can follow up faster than them, and schedule a face to face. You may catch them sleeping, thinking the presentation is enough-- they will call.

    Get your staff in gear. Set a goal, at this meeting you want cards, you want them into your database, you want x # follow up face to face meetings in the next 10 days. And inspect what you expect.

    Sell Well and Prosper tm
  • Posted by Jay Hamilton-Roth on 3/23/2009 at 2:13 PM Member
    Instead of competing with the competitor, determine what makes you different from them: is it a product/service, a niche, a specialty, a company size, etc. Instead of trying to gobble up potential clients from your competitor, realistically determine which of these clients really would benefit from your offering.

    Remember your biggest competition isn't "the other guys". It's the do-nothing-different option that your prospects have. As Carol mentions, it's a positive situation for you to have, and you want to leverage the main presentation to help your business as well.
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