Know-How Exchange : E-Marketing

Marketing Sherpa has it just about right with 1-2 full time associates. I am the Marketing Communications person at the small B2B company I work for and in additions to others duties, I manage all the email marketing we do. I provide direction and copy to one of graphic designers who comes up with the finished look and executes the mailing.

I just got a copy of ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

Hi Michael, thanks for your input. I'm doing some light research for a user interface we're developing. (I'm sorry, but I can't get into specifics). Primary research will probably benefit us more through usability testing and prototyping rather than identifying exact job titles. The information is still useful to know, if it exists, but I tend to agree with you that this is probably a difficult search.

My experience with small business e-mail marketing is similar to others where the person responsible for marketing communications wears the hats of marketing manager, list selection manager, copywriter, designer, and scheduler. This is ultimately a conflict of roles because marketers are not necessarily designers or HTML experts; whereas many designers are more comfortable in print and not particularly suited for interactive environments where "pretty" and "functional" can at times be in light contrast with one another. I'm starting to see improvements in both the skillsets of the designers and marketers as well as an improvement to the overall approach to team-oriented e-mail marketing. That said, I was curious to find more formal evidence to support any trends that may/may not be taking place in small business with specific regard to job titles and e-mail marketing.

valencio82, thanks but I'm not interested in e-mail packages. best of luck to you.

You say you want some hard numbers? Here is a fun link...

https://www.census.gov/epcd/www/smallbus.html#EmpSize

Your question addresses small businesses. But what is a small business? As you can see from the link above, the vast majority of corporations in the United States have zero employees. As you can see, about half the people in the commercial workforce work for companies with 500 or more employees, and about half work for companies smaller than that.

The vast majority of corporations who have employees have five or fewer employees, and I would be willing to bet that these corporations with five or fewer employees do not have one or two dedicated people for e-mail campaigns.

I am not sure why you want this information, but I think you need to begin by better defining your target market. Just saying "small-businesses” does not provide much guidance.

If I were desperate for this sort of information, I might try contacting a tradeshow which focuses on the marketing and asked them for a breakdown of the folks who attend (I am not a tradeshow expert, but I've seen breakdowns listing the number of people with each title...). I might offer some sort of a helpful book or white paper, promote the offer with Google ad words or something, and see who responds.

I agree with the above posts if there is no one or two or three titles, and that probably we need more information about your ultimate goals (I realize you may not be couple sharing these in an open forum) in order to most fully address your question.

Dave, lighten up and show off in another forum. You're wasting my time.