Question

Topic: Advertising/PR

Non Profit Name Change Help

Posted by Anonymous on 3/27/2009 at 2:33 PM ET 250 Points
I am new to non profit as well as trying to teach myself marketing and PR. We are changing our organizations name and I need to create a marketing/PR roll out plan for the change. We will keep our logo for a time and then eventually change it out. Help.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 3/27/2009 at 3:34 PM Author
    Our CEO feels that keeping the logo with the new name will let people know it's still us. I'm to create a timeline and PR plan for the name change. I'm teaching myself could really use some ideas and/or suggestions.
  • Posted on 3/27/2009 at 4:12 PM Author
    Thank you, Theresa
    We are called Valley of the Sun School and Habilitation Center. Long one! We are no longer a school and need a major update on website, name, and all marketing.
    www.vsshc.org.

    The marketing plan is to help with the name change and branding or is it for business generation...or is it both.

    Thank you. :)
  • Posted by Jay Hamilton-Roth on 3/28/2009 at 8:42 AM Accepted
    Are you changing who you serve or just how you serve them?

    If you're changing the "who", then keeping your logo doesn't help your marketing effort.

    If you're changing the "how", then I'd simultaneously change your logo, but showing the transition in name, tagline, and logo. For example, "Valley of the Sun School and Habilitation Center is becoming Valley Habilitation Center. We're focusing just on XXXX, but with the same great staff, etc."

    Be consistent in all your marketing: website, e/newsletter, ads, etc.
  • Posted on 3/30/2009 at 12:02 PM Author
    Thank you Jay and Theresa. Your comments were both very helpful. It looks like I have a lot of work to do. :)
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)