Know-How Exchange : Advertising/PR

Any ideas???

Are you the owner of the pizza place and you are looking for sponsors, or are you a merchant who wants to put an imprint on a pizza joint's boxes?

If you are the pizza joint's owner and are a member of your local chamber of commerce, put a notification out in their communication (email, flyer insert in the newsletter, etc). Also, get the distribution list from the chamber (as a member you should have automatic access), and send your own email to them making the offer.

Use a bit of your own mailings and flyers to advertise this offer, too - take a small space and make a notice that gives quick facts about the benefits of doing this: how many customers can they reach? What neighborhoods? Can you give them a quick ballpark figure that isn't set in stone for imprint costs "Businesses: imprint on our pizza boxes and reach 12,000 households per month for less than $100" (of course I'm reaching, not knowing what your figures would actually be...)

Those facts and figures - what will benefit the businesses you are trying to reach - should be included in your mailings and the chamber of commerce notices, too.

If you are a merchant wanting to put an imprint on, you'd need to contact the pizza place and ask them about their willingness to put a flyer on their boxes, or go in on them for their printing costs for the next bunch of boxes.