Question

Topic: Advertising/PR

Where To Start?

Posted by Anonymous on 8/18/2004 at 4:01 PM ET 250 Points
The company i have just recently begun with hasn't really done much marketing in the past, however, they have dont relatively well in the market. As the newly appointed marketing manager, where would you reccommend that i begin?
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RESPONSES

  • Posted by Peter (henna gaijin) on 8/18/2004 at 4:05 PM Accepted
    Start by seeing where you are. Determine your 4-Ps (product, price, place, pormotion) and your SWOT (strength, weaknesses, opportunities, and threats). This will involve looking at the company, the competitors, the overall market, etc.

    In doing this, I suspect you will see areas where you can make improvements, and thsoe become your actions.

  • Posted by Peter (henna gaijin) on 8/18/2004 at 4:18 PM Member
    Aosterday is right on. My answer should have including something about moving from a reactive method (as mine was) into a proactive method (setting goals, etc.).
  • Posted by Blaine Wilkerson on 8/18/2004 at 5:27 PM Accepted
    One thing to mention: apply and record all of the results of the advice posted above into a business/marketing plan.

    Personally, I hate plans, but investors seem too favor them ;)

    Good Luck!

    Check out www.bplans.com
    www.mplans.com
    https://searchengineformarketers.com
    www.reachcc.com
    www.mathmarketing.com
    www.brandchannel.com
    www.promomagizine.com

    for more reference. Don't forget to read the articles here at MarketingProfs!
  • Posted by SRyan ;] on 8/19/2004 at 12:26 AM Accepted
    Diesel, since you appear to be a new member and you haven't filled out your profile page, let me recommend that you click the Important Guidelines link on the right side of this page. Or click here.

    The good advice you've already received from the Experts here is expressed in rather broad terms. That's because you've given us so little information to work with!

    Can you tell us what region you're in? What is your company selling? What market are you doing "relatively well" in?

    If you can offer us some detail, it might not be too late for you to get some specific ideas about where to start!

    - Shelley
  • Posted by jcmedinave on 8/19/2004 at 5:27 PM Accepted
    1. Develop a list of every Marketing benefits (example: give business focus and effectiveness, sales tools, strategies, competitive information, customer knowledge, success histories, positioning, market share, annual growing,..).

    2. Resume the present situation of the Company (objectives, principal activities, core business, customer target, product and services,..)

    3. Develop a plan that include the Marketing boundaries and results that could achieved if the company applied them.

    4. Develop an internal advertising plan that involved people and gain their compromise.

    5. Define what to measure, how and the people responsible of doing.

    Bye,

    Juan Carlos
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