Question

Topic: Advertising/PR

Acquiring New Clients In A Recession

Posted by Anonymous on 3/30/2009 at 7:08 PM ET 250 Points
As an employee in a full service advertising agency in a recruit marketing department, how can I competitively attract new clients in growing industries for recruitment in this state of economy?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/31/2009 at 7:47 AM Accepted
    By telling them about the results you've achieved for past clients (i.e., case studies). Show them how well you understand the various media, how to craft a message that gets results, and the ROI they can expect (and why). That'll make advertising with you an investment, not a guess.
  • Posted by CarolBlaha on 3/31/2009 at 7:29 PM Accepted
    To expand on Jay's good post.

    Stop telling yourself its a disaster cause its a recession. Its not. You are limiting yourself and giving yourself a way out.

    Just do exactly what any aggressive firm would do-- recession or not. Go out and sell something. Today, more than any other times-- people need to aggressively market themself. Your clients-- and that is an opportunity to YOU

    You don't cost extra- you are an investment that pays. You know that-- get from behind the desk and sell yourself.

    Sell Well and Prosper tm
  • Posted by michael on 4/8/2009 at 3:05 PM Accepted
    The biggest mistake companies make (in any economy) is to wait for people to come to them. Sure, SEO helps but you aren't talking to people that way. You need to get out of the office and talk to people. If you can or don't enjoy it, find someone who does.

    Michael
  • Posted on 4/9/2009 at 7:40 PM Author
    Thank you for your comments and advice. I have been trying to contact clients via emails and phone calls. With the growth of the internet and other recruiting tools such as careerbuilder.com and other niche sites, it has been a bit harder to adapt to this trend. We have been trying to promote recruitment via social networking as well. I have also been promoting secondary research regarding the negative impact of cutting back on marketing and advertising. Any further suggestions are welcome and appreciated
  • Posted by CarolBlaha on 4/9/2009 at 9:51 PM Accepted
    Confused-- why would a manufacturer try to find a client via careerbuilder?
  • Posted on 4/11/2009 at 4:49 PM Author
    Our clients arent manufacturers. Our clients are service providers to consumers and we offer advertising, pr, and recruitment services. Examples are hospitals for nurses and accoutants for different companies.
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