Question
Topic: Advertising/PR
Non Profit On The Web - Tips For Successful Advocacy Campaign
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I work for a large non profit, with a small budget, and am trying to reach students and "youth" in general from around the world online? We are looking to build a "branding" campaign and am wondering what the best approach would be in terms of media buying strategy. Large online ad networks, MSN, yahoo? Any info in terms of reach, profiles, discounts (think PSAs) would be greatly appreciated.