Know-How Exchange : E-Marketing

Should small businesses take part in social media marketing?

Answer: Yes :-)

At a minimum, small businesses can listen to what others are saying about them. To succeed in social media requires time, money, and patience, and the ROI may not be sufficient for a small business. However, by listening small businesses can respond to the social media mentions simply.

I am not an expert in social media, but I've read a good bit about twitter lately. Apparently a number of retailers use twitter to let their customers know about specials and sales and so forth. I would imagine this could work well for a local retailer such as the liquor store in your example.

Here's a link about a local pizza shop using social media to increase business https://cli.gs/2jJ9NX

And here's a link about a coffee shop that used social media to double local foot traffic https://cli.gs/Eq25nU

You might want to start with blogging as you likely have expertise in your industry and products that would help your prospects and current customers.

If you have something to say, start a blog right away. Services like Blogger.com make is easy to start a blog.

By the way, make sure the blog includes a link back to your main Web site so if People find your blog they can then get to your main site. Also, a side benefit of blogging can be Search Engine Optimization (SEO) benefits. If you have useful content, you will increase your ranking.