Question

Topic: Advertising/PR

Pr Campaign Ideas For Pharmaceuticals

Posted by Anonymous on 4/19/2009 at 5:56 AM ET 250 Points
I need to launch a PR campaign, for a pharmaceutical Company that small, the campaign is better not be expensive, should address doctors, pharmacists, community and employees. various activities are what I'm thinking of, as doctors and pharmacists to have field visits to the Com. with a workshop and exchange of knowledge and updates. However, regarding the community, I am a bit confused, since PR is a new concept in this region, I will addressing a community that is just getting introduced to the PR concept. Regarding the employees, was thinking of a retreat or a trip. The Company is celebrating its 20th anniversary and it lacks trust within its local community.
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RESPONSES

  • Posted by bill.hall on 4/19/2009 at 7:39 AM Accepted
    What is the goal or objective here? Where is this taking place? I am asking since the answer(s) may have cultural implications.
  • Posted on 4/19/2009 at 8:09 AM Author
    the goal is to spread awareness abot the good quality and standards that the company delivers, and to build the image of the Co. as well. This is taking place in the palestinian territories. Thank you for your help
  • Posted by Jay Hamilton-Roth on 4/19/2009 at 8:53 AM Accepted
    You could focus on the people of your organization, showcasing how much time, energy, and expertise they put into their activities (and why). A series of ads with a brief interview would put human faces on your company.

    Alternatively, you could focus on your customers whose lives you've changed (for the better): people with a poor quality of life who are now much happier/more active.
  • Posted by marketbase on 4/19/2009 at 11:00 AM Accepted
    Totally agree with Jay Hamilton-Roth. Testimonials from satisfied customers are ALWAYS appropriate in any business. Printed fliers are not too expensive and would be easy, quick to produce. Would also suggest investing in a small yet helpful, promotional novelty imprinted with the company's name, contact info, etc. to distribute to the community. This would be especially helpful to getting the name out there in a region that is not generally used to PR. Good luck!

    MarketBase
  • Posted on 4/19/2009 at 1:49 PM Author
    Thanks guys you'd been really helpful, and actually what i am thinking of is to address the various segments, as university students, schools talented and innovative students competitions, also health messages to the public, a retreat and training to the employees, and a major one sponsorship to a social or charity event, or may be to give away a number of scholarships or so, of course in all this media would be included. what do you think?
  • Posted by toluandnelly on 10/18/2012 at 6:02 AM Member
    Hi Everyone,

    I need ideas for a marketing campaign for pharmaceutical products (drugs and medical devices) in hospitals. Such campaign should be one that is inexpensive because i work with a small company.
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