Question
Topic: Customer Behavior
Consumers Need And Conjoint Analysis
I want to conduct a consumer research using conjoint analysis. the objectif of my research is to improve the quality of pineapple and derivate product. For this I want to find out the most quality attribute of pineapple for each actor in the chain ( consumers, producers, traders) and I want to know how use conjoint analysis to find out these attributes. Please help me
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