Question

Topic: Advertising/PR

Btl Activation For Ladies Milk Drink??

Posted by Anonymous on 4/30/2009 at 2:18 AM ET 500 Points
Hi profs,

I am currently working on an account where i need to come up with on ground BTL activations for a ladies milk drink.
The focus should be on Mall activations and CSR initiaitves .
Also please keep in mind that this pertains to the inidan audience .
Just some activites which can be done in the malls with lady customers which bring out strenght n satmina while we sample the drink to them.
Thanx
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 5/9/2009 at 9:02 AM Accepted
    How about creating videos in malls? Have lady demonstrate before/after energy level of trying your drink. Post videos online. Let public vote. Winners get prize.
  • Posted by joshuacrumbaugh on 5/13/2009 at 4:04 PM Accepted
    Team up with another vendor at the mall. For example the mall I go to has a place that sells massage chairs in the middle of the mall. Providing free refreshments to the people who are already sampling their product would be a win..win. There are a plethora of additional opportunities with what you are wanting to do. You simply need to walk to mall observe what kiosks have the most traffic ask yourself what the benefit to them is and pitch.
  • Posted by joshuacrumbaugh on 5/13/2009 at 4:12 PM Member
    Team up with another vendor at the mall. For example the mall I go to has a place that sells massage chairs in the middle of the mall. Providing free refreshments to the people who are already sampling their product would be a win..win. There are a plethora of additional opportunities with what you are wanting to do. You simply need to walk to mall observe what kiosks have the most traffic ask yourself what the benefit to them is and pitch.
  • Posted on 2/10/2011 at 1:39 AM Member
    Hi im in the same situation, id like btl activation ideas on how to market a soft drink especially in horeca (hotels, restaurants and cafes), including malls, pubs, petrol stations etc. Thank you

    Lyn
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)