Question

Topic: Website Critique

Www Or Not?

Posted by Anonymous on 4/30/2009 at 1:01 PM ET 125 Points
Does it matter if you market your website with or without the "www."? What are the advantages and disadvantages of each? Are there any?
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RESPONSES

  • Posted on 4/30/2009 at 1:04 PM Member
    Are you marketing in print or online? If it's online, doesn't matter too much, if it's print, you probably want to include the "www" to let people know it's people it's a website. Good luck!
  • Posted on 4/30/2009 at 1:08 PM Author
    Its both I guess. We are trying to establish a standard url to use consistently throughout all marketing efforts. Also, what do you think about capital letters in the url?
  • Posted by Bill Schick on 4/30/2009 at 1:21 PM Member
    It doesn't matter now. In 1995 it mattered. Why? Because it's a standard. A given. Unless you need to visually align info, like in this case: TEL, FAX, WWW

  • Posted by Linda Whitehead on 4/30/2009 at 5:54 PM Member
    There are many, many sites now without the www, and I just read an article which stated that this is the preferred format moving forward. If your site does have www as part of the domain name, then I would include it in all of your marketing consistently.

    Linda Whitehead
    Zuz Marketing
  • Posted by Jay Hamilton-Roth on 5/1/2009 at 9:00 AM Accepted
    Eliminating the www can work for certain markets, but I've seen many people who still don't "get" that the www prefix isn't required. The www prefix clues them in that it's a web address.

    As Steve mentions, do make sure that www.yourcompany.com and yourcompany.com both point to the same website.
  • Posted on 5/1/2009 at 12:17 PM Accepted
    The advantage to not using it is that it's easier for people to see your name and remember it. The www is just one more thing to remember, kind of like a phone number - if it's in your area code, you try to only focus on the last seven digits. When you're mentally repeating it to yourself, you don't include the area code. Same goes with www - it's assumed because the .com, .net or whatever at the end tells you it's a website.
  • Posted on 5/2/2009 at 12:07 AM Member
    Keep the www. Most people expect it and are used to seeing it. No need to change it. If people see it they know it's a web address. Why have people even think it may be something other than a web address if you don't use the www. I have people still spell out web addresses saying www at the beginning of the address even though we are talking about url.

    You can't go wrong keeping it at the beginning
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