Question

Topic: Advertising/PR

Cost Of Major Campaign For Cdr?

Posted by Anonymous on 5/6/2009 at 7:48 PM ET 125 Points
I'm writing a paper about the competitive methods of a major casual dining chain and need to estimate the cost of a theoretical future campaign. Tv, Print, Direct Mail - emphasizing a re-imaged brand. Any help with pricing estimates for cash flow projections?

Thanks!
Meg
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