Question

Topic: Advertising/PR

Tradeshow Marketing And Pr

Posted by Anonymous on 5/11/2009 at 2:10 AM ET 250 Points
I am the founder of a company that has hosted smaller events for 4 years. Building off of that experience and 20 year reputation in my business I am hosting a 3 day event. I have an existing brand and market but I need to extend it's reach for this new size event. I've gone from 60 to 600 in attendance at the smaller events and am targeting 3000 for this larger event. I need marketing and pr help to make sure I leverage the most off of this event that is now 7 months away. Thanks...

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  • Posted by SteveByrneMarketing on 5/11/2009 at 2:28 AM Accepted
    Hi tprice,

    I have a few questions ...

    hosted small events for 4 years. gone from 60 - 600 attendance at smaller events. are events exclusive to your brand or multi-brand events? Now targeting 3,000. Why 3,000?

    3 day event in 7 months. meaning you have non-refundable reservations? What level of commitment? Why would you commit to this event and then ask this question now?

    I have existing market. What does this mean? How would you quantify this statement?

    Steve
  • Posted by wnelson on 5/11/2009 at 9:43 AM Accepted
    If you're looking for top-notch help with this, I would suggest you talk with Randall Montalbano (W.M.M.A.. You can see his website at: Randall's site.

    Randall has a great group with high caliber PR and event connections that has large company experience that caters to "small business." I will be contacting him to make sure he contributes to your question.

    I hope this helps.

    Wayde
  • Posted on 5/11/2009 at 2:42 PM Author
    Thank you Randall. I will call this week.
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